Research shows that subliminal messages have the ability to influence our thoughts and behaviors and the stimuli can actually influence the conscious processing of information and decision-making ( 2)( 3). Subliminal messages have been used in many areas including advertisements and movies with the aim of persuading the consumers or listeners towards taking certain actions. It is a perception that doesn’t have conscious consideration. When information or a stimulus presented before you are not able to reach your conscious perception due to various reasons such as short duration, low volume, or lack of attention, it becomes subliminal perception. The word subliminal therefore means under a threshold, which is related to your conscious mind ( 1). The word “sub” means under and the word “limen” means threshold. The word “subliminal” comes from the Latin words “sub” and “limen”. The stimuli could be in form of written text or images that are flashed before your eyes but you cannot see them and your conscious mind cannot process then since they are below the threshold of consciousness. Subliminal messages are messages or stimuli that are presented to the mind in a way that the conscious mind cannot perceive. Frequently Asked Questions (FAQs) on Subliminal Messages.However, supraliminal messages can be consciously noticed and simple word cues can be used to influence people. For subliminal messages people have to embed images and sounds that people cannot consciously notice. Supraliminal effects can have very influential effects on people, and they’re also much easier to implement. In one of his mind performances, he used “semantically related concepts” such as colorful, sky, rain, and clouds to make someone think of a rainbow. Nick Kolenda was able to use word cues to influence what others were thinking about. People can also be influenced by simple words. The music could be heard consciously but the people didn’t know it was influencing them subconsciously. In this study the background music that was being played influenced the wine choice of customers. They found out that when French music played, French wine outsold German wine, however when German music played, German wine outsold French wine (North). For example in a study conducted by psychologist Adrian North, researchers decided to play French music and German music to see how it would impact wine sales. As a result supraliminal messages influences us by causing us to think about aspects of a message that are related. In our semantic network each node that holds similar or related information is connected if one area of our semantic network is activated then other areas are too. This involves “ spreading activation in your semantic network ,” where every concept that you have knowledge of is represented as a node. Similar to the Fitzsimons study that involved subliminal presentation of the Apple logo to increase creativity, supraliminal messages cause people to think about things that are related to the message presented. Unlike subliminal messages, supraliminal messages contain a stimulus that people can actually notice, but since people don’t know that it’s influencing their behavior. According to Nick Kolenda, a marketing research analyst and stage mind reader, supraliminal messages involve a stimulus that has both a conscious and subconscious influence.
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